A familiar table. A meaningful invitation.
Yehi Ohr asked us to photograph its Pesach campaign. The finished “Spread the Light” advertisement invites people to share a Pesach kit, bringing the mitzvos of the holiday into another home.
Our photographs bring that message to a Seder table: warm light, matzah held up to share, and the connection between the people gathered around it. Faces remain the focus while the table setting gives the scene its context.
A commercial image has a job to do. Here, the photograph gives the campaign a human story before the viewer reads a word.
Campaign photography: CJ Studios. Finished campaign artwork supplied by the client.
Share a menorah. Spread the light.
Yehi Ohr’s Chanukah campaign uses a different visual approach: a studio setting and a menorah passed between two people, making the act of sharing the center of the photograph.
A dark background and controlled light draw attention to faces, hands and the menorah. The finished “Share a Menorah” and “Spread the Light” advertisements show how the campaign photographs sit alongside a clear headline and call to action.
Campaign photography: CJ Studios. Finished campaign artwork supplied by the client.
The craft behind the connection.
The behind-the-scenes view shows the lighting setup around the Chanukah portraits. That preparation supports the details that matter in the final frame: a readable expression, a natural exchange and a subject that stands out.
An atmospheric Seder scene and a focused studio portrait show the range we bring to corporate and brand photoshoots—photography built around people, purpose and the message your audience needs to see.
What does your next campaign need to say?
Tell us about your organization, your audience and where the photographs will appear. Let’s plan images that give your message a human connection.